A specialized session on “The Role of Iranian Lego Animations in the War of Narratives; Analyzing the Experience of the 40-Day War and Media Competition” was held in Kabul. Experts and researchers present at the session introduced Lego animations as an effective tool in breaking the monopoly of Western media and emphasized the role of artificial intelligence, humor, and creativity in producing content that had more than 2.5 billion views in cyberspace.
Publish dateMonday 3 August 2026 - 15:27
Story Code : 362335
Afghan Voice Agency (AVA) - Kabul: A specialized session on “The Role of Iranian Lego Animations in the War of Narratives; Analyzing the Experience of the 40-Day War and Media Competition” was held on Saturday by the Cultural Counselor of the Embassy of the Islamic Republic of Iran in the country, in the Andishe Hall of the counseling center in Kabul.
The session was attended by Mr. Mortazavi, Deputy Ambassador of the Islamic Republic of Iran to the country, a group of university professors, researchers, cultural and media activists, and students.
What is Lego animation and why was it effective?
Lego animation is a type of animation in which characters, scenes, and objects are designed and animated using Lego toy pieces. This style has become a popular tool for storytelling in cyberspace due to its simplicity, visual appeal, humor, and high speed of production.
Dr. Seyed Rouhollah Hosseini, Iran’s cultural advisor in Kabul, described the 40-Day War as more than a military confrontation and a scene of confrontation between two narratives and two media systems, saying: “The Islamic Republic of Iran faced a series of Western military and media powers in this war, but relying on its domestic strength and the will of the people, it was able to withstand these pressures.”
He added: “During the war, a group of Iranian youth, using artificial intelligence, Lego animations, illustration, and new content production techniques, presented a different narrative of the events in cyberspace, which totaled more than two and a half billion views.”
Referring to the characteristics of Lego animation, Hosseini said: "Lego, due to its simplicity, appeal, humor, speed of production and universal visual language, provides the possibility of communicating with different audiences and was one of the factors of the success of these productions."
Wahab Ammar, a university professor, referred to the extensive technological and media developments in today's world and emphasized the necessity of Islamic societies keeping pace with modern communication tools. Citing verses from the Holy Quran, including the story of Prophet Solomon (AS), he considered the use of visual and artistic tools in explaining the truth to be compatible with religious teachings.
Presenting an article titled "From Toys to Media Weapons; How Lego Animations Transformed the War of Narratives," he said: "These works have been able to attract a wide audience and break the monopoly of narratives of Western media by utilizing humor, artificial intelligence, narrative and accurate understanding of the audience."
Yasin Habib; The political expert considered the victory of the Islamic Republic of Iran in the recent war to be, above all, the result of conscious leadership, strategic management, and national cohesion, and said: "The enemies thought they could destroy the structure of the Islamic Republic of Iran in the recent war, but the resistance of the military forces and the support of the people upset their calculations."
Mohammad Reza Shariati, a sociologist, emphasized the importance of the war of narratives, considered Lego animations to be one of the effective tools in confronting psychological and media operations, and emphasized the need to increase cooperation between the youth of Iran and Afghanistan in the field of producing joint media works.
He said: "Joint media productions can, while strengthening the cultural and artistic capacities of the two countries, provide the basis for greater empathy and recognition between the two nations."
Amir Mohsen Aqeel; Citing verses from the Holy Quran, the university professor emphasized the need for accuracy, research, and verification of news in media activities, and considered the verse “So make it clear” to be one of the important principles of media ethics from an Islamic perspective.
He said: “Muslims should take advantage of the capacity of new technologies, including digital media, artificial intelligence, and animation, to reflect the truth, confront false narratives, and strengthen the media front of the Islamic world.”
Comparing historical wars and contemporary battles, Hojjatoleslam Walmuslimin Vaezi considered media warfare to be complementary to military warfare and even more effective in some circumstances. Referring to the Ashura incident, he described the role of Hazrat Zaynab (PBUH) and the Ahlul Bayt of Imam Hussein (PBUH) in conveying the message of the Karbala uprising as an outstanding example of storytelling and explaining the truth.
He said: "The production of animation, media works, and visual narratives in the present era can also be a continuation of the mission of explaining the truth and play a role in raising awareness and countering media propaganda."
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